Alexander Robb

7 Ways Screenwriters Can Give A More Effective Pitch

7 Ways Screenwriters Can Give A More Effective Pitch

Pitching is a delicate dance between screenwriter and executive. A mating ritual of words and story ideas. A seduction. Much of it is rehearsed, but there is a certain amount of winging it involved, especially if screenwriters need to pivot to change their pitching tack in a flagging room. Screenwriters need to read the room, […]

 Alexander Robb

Everything You Need To Know About Pitching But Rarely Told

Everything You Need To Know About Pitching But Rarely Told

Pitching is a finely nuanced art form. Part performance. Part sales. The final goal… to get them to say yes! Manager/ Producer Alexander Robb from Insignia Entertainment deep dives into the fine art of pitching. So much of the screenwriting process is dictated by the first step of the verbal presentation. And every pitch starts […]

 Alexander Robb

How Much Creative Risk Should Screenwriters Take?

How Much Creative Risk Should Screenwriters Take?

The delicate balance between art and commerce is often a factor in every screenwriter’s work. If every screenplay always played it safe, where how would filmmakers like David Lynch, David Cronenberg or Yorgos Lanthimos be? Would The Shape Of Water have ever been produced, let alone win an Academy Award? Where would the film industry […]

 Alexander Robb

Are You Ready To Enter The Screenwriting Marketplace?

Are You Ready To Enter The Screenwriting Marketplace?

Every screenwriter has toiled for years on their film and TV scripts. They’ve written, got screenplay feedback and rewritten their scripts. You may have even attracted the interest of a literary agent or manager who’ve helped your polish scripts. You question whether your work is ready to be circulated to film industry professionals. Alexander Robb […]

 Alexander Robb

How Do You Execute Your Screenwriting Voice And What Goes Into Creating A Style On The Page?

How Do You Execute Your Screenwriting Voice And What Goes Into Creating A Style On The Page?

Creative Screenwriting Magazine previously published an article by Alexander Robb, literary manager at Insignia Entertainment, on defining your voice as a screenwriter. In this article, he discusses how your voice translates into your unique writing style. I get asked this question– All. The. Time. So many writers struggle to find their voice or style. The […]